Businesses

Put your phone number on file before AI makes one up.

The check is free. Claiming the listing is free. You pay when we verify it. That is the only version AI apps are allowed to repeat.

A contractor talking with a homeowner in a bright kitchen.

Who it is for

Local HVAC, plumbing, electrical, and roofing companies that take emergency calls. One membership is one company and the ZIP codes it serves. A second brand is a second listing.

What you are not buying

Paying does not make ChatGPT, Siri, or Google recommend you. It gives them a listing they can look up instead of guessing. They still have to ask.

Why the claim is free

If you had to pay before the listing existed, the list would stay empty. A new claim stays private. You pay after someone has checked the license and the phone number is safe to repeat.

Already happening

The next caller may never dial you.

People are asking AI who to call. AI names a few shops and a phone number. If that number is old, or it says you are closed, the job goes to whoever answers. You do not get a missed-call notice. 80% of home-service owners still say they do not know how to show up, according to Scorpion.

45%
of US adults have asked AI to name a local business
A year earlier it was 6%. BrightLocal, 1,002 adults, March 2026.
22%
of homeowners hiring a trade used AI to research or get a name
Scorpion, 2,000 homeowners who hired a tradesperson in the last 18 months, late 2025.
64%
of adults 30 to 44 have asked AI for a local recommendation
That is the age most likely to own the house and make the call. BrightLocal, 2026.

Where this is going

A year ago
6 in 100 US adults had asked AI for a local business. It was easy to ignore.
This year
45 in 100 have asked. Among homeowners who hired a trade, 22 in 100 used AI to research the job or get a name.
By 2028
McKinsey projects AI summaries on more than 75% of Google searches, and $750 billion in US revenue moving through AI-powered search. No one has published a plumber-call forecast for 2027. The year that already happened is the one that matters: this habit grew about sevenfold.

What you lose by waiting

In a study of about 350,000 chain locations, ChatGPT recommended 1.2%. Gemini recommended 11%. Perplexity recommended 7.4%. The same research found ChatGPT and Perplexity were only about 68% accurate on business contact details, so roughly one number in three was wrong. A wrong number is a call that reaches another shop.

A checked FactRoster listing is a phone number, hours, and ZIP list that AI apps are allowed to repeat. A pending claim stays off that list. The check is free. $49 a month publishes it. Paying does not make ChatGPT recommend you. It stops the apps that use this list from guessing.

Check your business before the next call

Sources: BrightLocal Local Consumer Review Survey, March 2026. Scorpion 2026 State of Home Services Marketing. SOCi 2026 Local Visibility Index. McKinsey, October 2025. These are their findings, not a promise of calls.

Free, then a checked listing

One paid listing is one company and the ZIP codes it serves. A second brand is a second listing.

Free

A check of your name, phone, after-hours coverage, and ZIP codes
Claim the listing and hold it as pending
Pending listings stay off the public list AI apps read

Check your business Claim a listing

Checked listing

$49/mo

or $490/yr, two months included

Your real name, address, and phone number
After-hours number and weekly hours
The ZIP codes your crew actually covers
A page format AI can read
A line in the public list after we check you
A lookup AI apps can call
A new score when you update the listing

This is the starting price, while few AI apps use the list yet. Paying publishes your listing. It does not buy a recommendation.

Claim, then verify

The next caller may never dial you.

45%

of US adults have asked AI to name a local business

A year earlier it was 6%. BrightLocal, 1,002 adults, March 2026.

22%

of homeowners hiring a trade used AI to research or get a name

Scorpion, 2,000 homeowners who hired a tradesperson in the last 18 months, late 2025.

64%

of adults 30 to 44 have asked AI for a local recommendation

That is the age most likely to own the house and make the call. BrightLocal, 2026.

Where this is going

A year ago

6 in 100 US adults had asked AI for a local business. It was easy to ignore.

This year

45 in 100 have asked. Among homeowners who hired a trade, 22 in 100 used AI to research the job or get a name.

By 2028

McKinsey projects AI summaries on more than 75% of Google searches, and $750 billion in US revenue moving through AI-powered search. No one has published a plumber-call forecast for 2027. The year that already happened is the one that matters: this habit grew about sevenfold.